Privacy Policy

Last updated: November 29, 2025

The Adam & Lynn Privacy Pledge

We build the Certainty Engine. To do that, we process sensitive data. We believe the only way to get the truth is to guarantee safety. Therefore, our architecture is designed to track patterns, not people. We aggregate insights for investors while keeping the raw, personal data of founders private and under their control.

Adam & Lynn Incorporated ("us", "we", or "our") operates the adamnlynn.com website and the Internal Valuation Machine (IVM) platform (the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Information Collection and Use

We collect several different types of information for various purposes to provide our Certainty Scoring and Intelligence services to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Phone number
Company Role and Title
Address, State, Province, ZIP/Postal code, City
Cookies and Usage Data

Business & Operational Data (The "Certainty Data")

To power the IVM, we may collect business execution data through integrations you voluntarily authorize (e.g., GitHub, Linear, CRM data). This data is used to calculate execution velocity and capability metrics.

Voluntary Founder Health Data (Sensitive Data)

You may choose to input subjective data regarding mood, energy levels, and stress ("Founder Health Data"). This data is treated with the highest level of confidentiality. It is used solely to identifying burnout patterns and coherence trends. When shared with external stakeholders (like investors), this data is aggregated and anonymized unless you explicitly consent to share specific details.

Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Use of Data

Adam & Lynn Incorporated uses the collected data for various purposes:

To provide and maintain the Service (The Certainty Engine)
To generate Certainty Scores and pattern recognition insights
To notify you about changes to our Service
To allow you to participate in interactive features of our Service when you choose to do so
To provide customer care and support
To provide analysis or valuable information so that we can improve the Service
To monitor the usage of the Service
To detect, prevent and address technical issues

Data Sovereignty & Transfer

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Adam & Lynn Incorporated will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure Of Data

Legal Requirements

Adam & Lynn Incorporated may disclose your Personal Data in the good faith belief that such action is necessary to:

To comply with a legal obligation
To protect and defend the rights or property of Adam & Lynn Incorporated
To prevent or investigate possible wrongdoing in connection with the Service
To protect the personal safety of users of the Service or the public
To protect against legal liability

Investor Disclosure (The "Scores, Not Stories" Rule)

If you use our Service to share data with investors or advisors, we disclose only the aggregated metrics and scores derived from your data, unless you specifically authorize the sharing of raw inputs. We do not sell your personal data to third parties.

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: tony@adamnlynn.com
By mail: 131 Continental Dr Suite 305, Newark, Delaware 19713